| 1. Longer shelf life. Ingredients (eg peptides) loose their effectiveness when mixed too long before consumption. |
| 2. Freshness. Ingredients will be fresh, so the product will have the wanted smell. |
| 3. New product introductions. The widget system makes products possible that are based on two components which can only be mixed just prior to usage. |
| 4. Exact dosage. A widget can contain exactly the required volume which minimises the risk of human mistakes. Any necessary volume can be produced. |
| 5. Wow factor. A promise of special ingredients is visibly proven by the mixing of the contents of the widget with the contents of the container. |
| 6. Cost effective logistics. It is possible to produce a line of products with the same basic liquid to which can be added a variety of ingredients or colours. This reduces the necessary stocks, in volume as well as in value. |
